Apprvd.app
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Turn traction into growth that lasts.

You have real users and a steady release rhythm. The next stage comes from keeping more of them, earning more from each one, and testing changes instead of arguing about them.

Join the waitlistAll stages
At a glance
FocusRetention and revenue
Decide withA/B tests and a verdict
ReachCohort push via FCM
RevenueGA4 + RevenueCat
The challenge

Why it's hard today

1
New installs hide churn
Total actives keep climbing while each week's cohort quietly retains worse. By the time the top line turns, the leak is months old.
2
Roadmaps run on opinion
Onboarding, paywall and pricing changes ship because someone was confident, not because a test said so.
3
Growth and revenue in different tools
Product watches engagement in Firebase, the business watches MRR in RevenueCat, and nobody sees both together.
Solutions

Solutions for growing apps

Experiments
Firebase A/B tests with a plain-language verdict and a one-click ship.
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Cohort push
Audiences from what users did, sent via FCM, opens tracked per campaign.
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Funnels
Any event sequence, with the drop-off one click from a win-back push.
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Use cases

Use cases for growing apps

Improve early retention
Find the day and the step where new users leave, then reach them.
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Grow subscription revenue
Revenue next to behaviour, with paywall tests measured in dollars.
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Win back lapsed users
Cohorts of people who stopped, messaged on a cadence, measured by opens.
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The Apprvd.app approach

How Apprvd.app handles it

Cohorts, not totals

Retention per first-session day shows the week something broke, even while installs keep rising.

Tests with a verdict

Firebase A/B tests read against the control, with a plain-language call — and the winner shipped to Remote Config.

Revenue on the same board

GA4 purchase revenue per app, RevenueCat metrics as KPIs, and revenue per experiment variant.

Reach the users who slip

Cohort push to accounts that stalled in a funnel or went quiet, with opens attributed per campaign.

How it works

From connection to decision

Step 1
Measure
Connect Firebase and RevenueCat; read retention by cohort and revenue by app.
Step 2
Test
Run onboarding and paywall changes as experiments and ship what wins.
Step 3
Reach
Add the tracker and bring back the users who stalled or lapsed.
Related

Keep exploring

Newly launched apps
Just shipped. Learn which first-week moments keep people, and fix the ones that don't.
Who it's for
App studios & publishers
Many apps, one small team, one board.
Who it's for
Subscription apps
Health, fitness and productivity apps that live on renewals.
Industries
FAQ

Questions, answered

Take the first reading.
Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.
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