Apprvd.app

Did your latest release make a difference?

Mark a release and Apprvd compares the two weeks before it with the two weeks after, on the metrics you choose, with a marker on every chart, so a dip always has a date beside it.

At a glance
Compared14 days before · 14 days after
MetricsUsers, revenue, retention, events, KPIs
ChartsRelease markers everywhere
Early daysShown as not yet known, never as zero
The challenge

Why it's hard today

1
Judged by the first reviews
A few loud reviews or one good day decide whether a release "worked".
2
Dips without dates
A drop on Tuesday means little until someone remembers the build that shipped on Monday.
3
Conclusions drawn too early
Day-7 retention for a release that shipped three days ago can't be known yet. Charts that show it as zero draw a cliff that isn't there.
How Apprvd helps

What changes with Apprvd

Equal windows

Fourteen days before against fourteen after, for each metric, so the comparison is fair.

Your metrics

Pick up to six metrics to judge each release on: users, revenue, day-1 and day-7 retention, any event or KPI.

Honest about unfinished days

Retention that can't be observed yet stays empty and is left out of the summary.

Context for every role

Engineering sees the business effect of what shipped; product and marketing see why a number moved.

How it works

From connection to decision

Step 1
Ship
Release the build, or change a price or a config value, as usual.
Step 2
Mark
Add the release with its date and a label.
Step 3
Compare
Watch the after-window fill in and read the change for each metric.
Related

Keep exploring

FAQ

Questions, answered

Small app. Bigger picture.
Building an app business under $10k in monthly recurring revenue? Sign up for early access to Apprvd. Hands-on integration support included.