Apprvd.app
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Keep the users you already paid for.

Most apps lose the majority of new users in the first week. Apprvd.app shows where that happens — by first-session day and by funnel step — and gives you a way to reach the people at risk.

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At a glance
CohortsOne per first-session day
HorizonD1 · D7 · D30
DiagnosisOnboarding funnels
ResponseTargeted win-back push
The challenge

Why it's hard today

1
Averages hide bad weeks
A blended retention number can stay flat while this week's cohort quietly collapses.
2
Symptoms without causes
Knowing D7 dropped doesn't tell you which onboarding step broke.
3
Nothing to do about it
By the time the report is read, the users who left are long gone.
The Apprvd.app approach

How Apprvd.app handles it

Cohort grid

Retention per first-session day, so one bad cohort stands out immediately.

Onboarding funnel

Your first-session events as a funnel, with the drop-off step highlighted.

Win-back audience

Accounts that stalled at that step, ready to message — preview matches send.

Measured by the next cohort

Did the fix work? The following days' cohorts answer it on the same grid.

How it works

From connection to decision

Step 1
Spot
See which first-session days retain worse than the rest.
Step 2
Diagnose
Open the onboarding funnel and find the step that changed.
Step 3
Respond
Fix the step, message the stalled users, and watch the next cohorts.
Related

Keep exploring

Funnels
Any event sequence, with the drop-off one click from a win-back push.
Solutions
Cohort push
Audiences from what users did, sent via FCM, opens tracked per campaign.
Solutions
AI analyst
Explains why a number moved and proposes the next move, taken on your approval.
Solutions
FAQ

Questions, answered

Take the first reading.
Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.
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