Apprvd.app
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Keep the users you worked hard to get.

Many new users leave in their first week. Apprvd shows when it happens, by signup day and by onboarding step, and gives you a way to reach the people at risk before you spend more on getting new ones.

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At a glance
FollowsEach signup day on its own
MeasuresDay 1 · day 7 · day 30
FindsThe onboarding step that loses people
RespondsMessages to users who stalled
The challenge

Why it's hard today

1
Growth hides churn
Total users keep climbing while each week's new users stay for less time. By the time the total turns, the leak is months old.
2
A symptom without a location
Knowing day-7 retention dropped doesn't tell you which onboarding step broke.
3
Too late to act
By the time someone reads the report, the users who left are gone.
How Apprvd helps

What changes with Apprvd

Retention by signup day

Each day's new users are followed on their own, so one bad day or week stands out.

Onboarding as a funnel

Your first-session steps as a funnel, with the step that loses people easy to see.

Reach the users who stalled

Signed-in users who stopped at that step, ready for a message, and the preview matches the send.

Check the fix

The next days' signups show whether the change worked, on the same view.

How it works

From connection to decision

Step 1
Spot
See which signup days keep fewer users than the rest.
Step 2
Find
Open the onboarding funnel and look for the step that changed.
Step 3
Respond
Fix the step, message the users who stalled, and watch the next signups.
Related

Keep exploring

Funnels
Find the step where new users leave, and reach the ones who stopped.
What you can do
Push messages
Message the users who need a nudge, and see which messages worked.
What you can do
AI insights
Surfaces what changed, explores possible reasons and suggests a next step.
What you can do
FAQ

Questions, answered

Small app. Bigger picture.
Building an app business under $10k in monthly recurring revenue? Sign up for early access to Apprvd. Hands-on integration support included.
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