Built for apps that live on renewals.

For subscription apps, the first week decides the trial and the trial decides the year. Apprvd.app puts onboarding, paywall tests and revenue side by side.

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At a glance

Revenue	GA4 + RevenueCat
Tests	Paywall & pricing variants
Funnel	Install → trial → paid
Lifecycle	Trial reminder push

The challenge

Why it's hard today

Trial conversion is a black box

The path from install to paid spans analytics, the store and a subscription platform.

Pricing changes without measurement

A new price ships and nobody compares the two weeks either side.

Silent churn

Users stop opening the app weeks before they cancel.

The Apprvd.app approach

How Apprvd.app handles it

Install-to-paid funnel

Onboarding, paywall view, trial start and purchase as one funnel.

Paywall experiments in dollars

Revenue per variant against the control, not just taps.

Pricing as a release

Mark the change and compare revenue fourteen days either side.

Early churn signals

Message subscribers who've gone quiet before the renewal date.

How it works

From connection to decision

Step 1

Connect

Firebase for behaviour, RevenueCat for subscriptions.

Step 2

Test

Run paywall variants and read them in revenue.

Step 3

Retain

Reach quiet subscribers before they cancel.

Keep exploring

Grow subscription revenue

Revenue next to behaviour, with paywall tests measured in dollars.

Use cases

Experiments

Firebase A/B tests with a plain-language verdict and a one-click ship.

Solutions

Win back lapsed users

Cohorts of people who stopped, messaged on a cadence, measured by opens.

Use cases

FAQ

Questions, answered

Take the first reading.

Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.

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