For apps that live on renewals.

For a subscription app, the first week decides the trial and the trial decides the year. Apprvd puts onboarding, paywall tests and recurring revenue side by side.

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At a glance

Revenue	Google Analytics + RevenueCat
Tests	Paywall and price versions
Funnel	Install → trial → paid
Retention	Reminders before users go quiet

The challenge

Why it's hard today

Trial conversion is a black box

The path from install to paid runs through analytics, the app store and a subscription platform.

Price changes without measurement

A new price ships and nobody compares the two weeks either side.

Silent churn

Subscribers stop opening the app weeks before they cancel.

How Apprvd helps

What changes with Apprvd

Install-to-paid funnel

Onboarding, paywall view, trial start and purchase as one funnel.

Paywall tests in dollars

Revenue for each version against your current one, not just taps.

Prices as releases

Mark a price change and compare revenue fourteen days either side.

Early churn signals

Message subscribers who've gone quiet before their renewal date.

How it works

From connection to decision

Step 1

Connect

Firebase for behaviour, RevenueCat for subscriptions; we'll help with both.

Step 2

Test

Try paywall versions and read them in revenue.

Step 3

Retain

Reach quiet subscribers before they cancel.

Keep exploring

Grow recurring revenue

See which users become paying customers, and test your paywall in dollars.

Use cases

Experiments

Test a change on some of your users first, and get a verdict you can read.

What you can do

Win back users who drifted

Message people who went quiet, on a schedule, and see which message works.

Use cases

FAQ

Questions, answered

Small app. Bigger picture.

Building an app business under $10k in monthly recurring revenue? Sign up for early access to Apprvd. Hands-on integration support included.

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