Bring back the users who drifted away.

Define who counts as lapsed, let Apprvd.app keep that audience current, and send a message on a schedule — with opens attributed to each campaign so you know which message works.

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At a glance

Audience	Inactive for N days
Cadence	One-off or recurring
Delivery	FCM v1
Measure	Opens per campaign

The challenge

Why it's hard today

Lapsed is a moving target

Last month's export of inactive users is already wrong.

Duplicate sends

A retried job or two schedulers can hit the same person twice — and cost you the permission.

No feedback loop

Without open attribution, every campaign looks equally fine.

The Apprvd.app approach

How Apprvd.app handles it

Live audiences

Cohorts are computed when the message is sent, from the tracker's latest events.

Playbooks on a cadence

Schedule a recurring message and Apprvd.app sends it to whoever qualifies at that moment.

Exactly once

Each send claims its campaign atomically, so retries and races can't double-send.

Opens attributed

Every notification carries its campaign id; opens report back to it.

How it works

From connection to decision

Step 1

Define

Choose the inactivity window and any event filters.

Step 2

Schedule

Write the message and set the cadence.

Step 3

Compare

Read open rates per campaign and keep what works.

Keep exploring

Cohort push

Audiences from what users did, sent via FCM, opens tracked per campaign.

Solutions

Improve early retention

Find the day and the step where new users leave, then reach them.

Use cases

Mobile games

Live-ops rhythm: D1, D7, events, and pushes that bring players back.

Industries

FAQ

Questions, answered

Take the first reading.

Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.

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