See where users leave. Reach the ones who did.

Build a funnel from any events your app already logs, see the step that loses people, and turn that drop-off into an audience for a win-back message — from the same screen.

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At a glance

Engine	GA4 closed funnels
Steps	Any events, editable
Follow-up	Win-back cohort from the drop
Coverage	Identity gaps shown, not hidden

The challenge

Why it's hard today

Drop-off is visible, but not actionable

A funnel chart tells you 40% left at step three. It doesn't tell you who, or give you a way to reach them.

Funnels go stale

Onboarding changes every release. A funnel nobody can edit is a funnel describing last quarter's app.

Numbers that don't reconcile

Analytics counts installs, messaging counts accounts. Tools that hide the difference erode trust in both.

The Apprvd.app approach

How Apprvd.app handles it

Funnels on GA4

Closed funnels from GA4's funnel report, over the events you already send. Edit a step and the chart recomputes.

Drop-off to audience

Pick a step and Apprvd.app builds the cohort of accounts that reached it and stopped — ready for the composer.

Honest coverage

Apprvd.app shows how many users it can actually name, so a small win-back audience never looks like a bug.

No new instrumentation

Any event already in Firebase Analytics can be a step — the funnel works the day you connect.

How it works

From connection to decision

Step 1

Define

Choose the events that make up the journey — sign-up, first lesson, paywall, purchase.

Step 2

Read

See conversion and drop-off at every step, per app.

Step 3

Act

Send the users who stalled a message that gets them to the next step.

Keep exploring

Improve early retention

Find the day and the step where new users leave, then reach them.

Use cases

Cohort push

Audiences from what users did, sent via FCM, opens tracked per campaign.

Solutions

Education & learning

Lessons, streaks and reminders that keep learners coming back.

Industries

FAQ

Questions, answered

Take the first reading.

Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.

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