See where people leave. Then do something about it.

Turn the steps your app already tracks (sign-up, onboarding, paywall, purchase) into a funnel, find the step that loses people, and turn that drop-off into a list of users to win back.

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At a glance

Built from	Events your app already logs
Steps	Any events, editable any time
Follow-up	Win-back audience from the drop-off
Reach	Shows how many users you can message

The challenge

Why it's hard today

You can see the drop, not the people

A chart says 40% left at step three. It doesn't tell you who they were or give you a way to reach them.

Onboarding keeps changing

You change onboarding every few releases. A funnel you can't edit describes last month's app.

Two counts that don't match

Analytics counts installs; messaging needs signed-in accounts. Tools that hide the difference make both numbers harder to trust.

How Apprvd helps

What changes with Apprvd

Funnels from your existing events

Any event already in Firebase Analytics can be a step. Change a step and the funnel recalculates.

From drop-off to audience

Pick a step and Apprvd builds the list of signed-in users who reached it and stopped, ready for a message.

Honest about reach

Apprvd shows how many of those users it can actually message, so a small audience never looks like a bug.

One funnel, every role

Product asks which step, engineering asks whether the fix worked, marketing asks whether new users get through. The same funnel answers all three.

How it works

From connection to decision

Step 1

Define

Choose the steps that make up the journey: sign-up, first session, paywall, purchase.

Step 2

Read

See how many users make it through each step, and where most of them stop.

Step 3

Act

Fix the step, or message the users who stalled there.

Keep exploring

Keep new users coming back

Find the day and the step where new users leave, then reach them.

Use cases

Push messages

Message the users who need a nudge, and see which messages worked.

What you can do

Learning apps

Lessons, streaks and reminders that keep learners coming back.

App types

FAQ

Questions, answered

Small app. Bigger picture.

Building an app business under $10k in monthly recurring revenue? Sign up for early access to Apprvd. Hands-on integration support included.

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