Put revenue next to the behaviour that drives it.

Apprvd.app brings purchase revenue from Google Analytics and subscription metrics from RevenueCat onto the same board as your funnels and experiments — so pricing and paywall decisions are made on one set of numbers.

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At a glance

Revenue	GA4 purchase revenue, USD
Subscriptions	RevenueCat KPIs
Events	Your purchase events, per app
Tests	Revenue per variant

The challenge

Why it's hard today

Two sources of truth

Product looks at conversion, finance looks at MRR, and the two dashboards never meet.

Paywall tests judged on clicks

A variant that raises trial starts but lowers paid conversion looks like a win on the wrong metric.

Non-standard purchase events

Your app logs its own purchase events. Default reports quietly miss them.

The Apprvd.app approach

How Apprvd.app handles it

Your purchase events

Define which events count as revenue for each app. Unset, Apprvd.app uses Firebase's defaults.

RevenueCat alongside

Connect RevenueCat as a source and bind MRR or active subscriptions to KPIs.

Revenue per variant

Experiments report revenue in USD per variant, against the control.

Release impact on revenue

Pricing changes are releases too — compare fourteen days either side.

How it works

From connection to decision

Step 1

Define

Set each app's purchase events and connect RevenueCat.

Step 2

Test

Run paywall and pricing variants through Firebase A/B Testing.

Step 3

Decide

Ship the variant that wins on revenue, not on taps.

Keep exploring

Experiments

Firebase A/B tests with a plain-language verdict and a one-click ship.

Solutions

Subscription apps

Health, fitness and productivity apps that live on renewals.

Industries

Analytics dashboards

Actives, retention, revenue and custom KPIs for every app, synced hourly.

Solutions

FAQ

Questions, answered

Take the first reading.

Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.

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