Know which players stay, and where the others quit.

A small game lives or dies by whether players come back tomorrow. Apprvd shows retention for every install day and where players quit in the tutorial or levels, and lets you remind lapsed players when there's something new.

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At a glance

Retention	Day 1 · day 7 · day 30
Funnels	Tutorial and level progress
Tuning	A/B tests in the app
Reminders	Scheduled player messages

The challenge

Why it's hard today

Soft launch decides everything

A few weeks of data decide whether to keep going. Every day's players matter.

Tuning by instinct

Difficulty and rewards change constantly, rarely with a clean test.

Events that end quietly

Players miss the weekend event because nobody reminded them.

How Apprvd helps

What changes with Apprvd

Retention by install day

Every install day's day-1 and day-7 retention on one view: your soft-launch scorecard.

Level funnels

Tutorial and level-complete events as a funnel, showing exactly where players quit.

Tested tuning

A/B tests with a verdict, and the winner shipped to every player from the result.

Event reminders

Schedule a message to players who were active last week but not today.

How it works

From connection to decision

Step 1

Launch

Connect the game's Firebase project from the first day of soft launch.

Step 2

Tune

Test difficulty and rewards with the Apprvd SDK.

Step 3

Remind

Bring players back for updates and events with targeted messages.

Keep exploring

Keep new users coming back

Find the day and the step where new users leave, then reach them.

Use cases

Experiments

Test a change on some of your users first, and get a verdict you can read.

What you can do

Win back users who drifted

Message people who went quiet, on a schedule, and see which message works.

Use cases

FAQ

Questions, answered

Small app. Bigger picture.

Building an app business under $10k in monthly recurring revenue? Sign up for early access to Apprvd. Hands-on integration support included.

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