Live ops, run on real numbers.

Games live and die by D1 and D7. Apprvd.app gives live-ops teams daily retention cohorts, level funnels, experiment verdicts and player push — in one place.

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At a glance

Retention	D1 · D7 · D30 cohorts
Funnels	Tutorial & level progression
Tuning	Remote Config experiments
Live ops	Scheduled player push

The challenge

Why it's hard today

Soft launch pressure

A few weeks of data decide whether a game gets funded. Every cohort matters.

Tuning by instinct

Difficulty, rewards and economy values change constantly, rarely with a clean test.

Events that end quietly

Players miss the weekend event because nobody reminded them.

The Apprvd.app approach

How Apprvd.app handles it

Daily cohorts

Every install day's D1 and D7 on one grid — the soft-launch scorecard.

Level funnels

Tutorial and level-complete events as funnels; see exactly where players quit.

Tested tuning

Remote Config experiments with a verdict, and the winner shipped from the result.

Event reminders

Schedule a push to players who were active last week but not today.

How it works

From connection to decision

Step 1

Launch

Connect the game's Firebase project on day one of soft launch.

Step 2

Tune

Test difficulty and rewards through Remote Config.

Step 3

Operate

Run the live-ops calendar with targeted pushes.

Keep exploring

Improve early retention

Find the day and the step where new users leave, then reach them.

Use cases

Experiments

Firebase A/B tests with a plain-language verdict and a one-click ship.

Solutions

Win back lapsed users

Cohorts of people who stopped, messaged on a cadence, measured by opens.

Use cases

FAQ

Questions, answered

Take the first reading.

Connect a Firebase project and the board fills itself — dashboards, funnels, experiments and push, from data you already have. Apprvd.app opens to the waitlist first.

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